social-media-skills
Social Media Skills is a comprehensive collection of agent skills designed to teach Claude how to create, optimize, and analyze social media content across LinkedIn, Instagram, YouTube, and other platforms. Built by content creator Charlie Hills (415k+ followers), the package includes 17 specialized markdown skills that share a unified voice foundation and cover everything from profile optimization to video scripting. The skills work by giving Claude structured workflows, platform-specific constraints, and tone-of-voice rules drawn from real high-performing content strategies. Each skill is triggered naturally through conversation and reads shared context files to maintain consistent brand voice across all outputs.
Key Features
Use Cases
- 01Building and maintaining consistent brand voice across LinkedIn, Instagram, YouTube, Substack, and X
- 02Repurposing newsletter content into platform-optimized social posts, Reels scripts, and video thumbnails
- 03Analyzing competitor or high-performing content to reverse-engineer successful formats and hooks
- 04Generating content calendars by pairing content pillars with 8+ post formats in a content matrix
- 05Scoring draft posts against your own historical performance data before publishing
- 06Creating branded visual assets including carousels, infographics, and quote graphics using AI image prompts
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social-media-skills — FAQ
What are social media skills for Claude?+
Social Media Skills is a set of markdown files that give Claude specialized knowledge for creating, optimizing, and analyzing content across social platforms. When installed, Claude recognizes content tasks and automatically applies the right workflows, voice rules, and platform constraints from the skill library.
How do I install social media skills in Claude Code?+
Use the plugin marketplace commands: '/plugin marketplace add charlie947/social-media-skills' followed by '/plugin install social-media-skills'. Alternatively, clone the repository and copy the skills folder to ~/.claude/skills/, or upload individual skill folders as ZIP files through Claude Desktop's Customize skills interface.
Which AI clients work with these skills?+
These skills are designed for Claude Code and Claude Desktop. The skills use markdown format and expect Claude's ability to read context files like about-me.md and voice.md, so they may require adaptation for other AI assistants.
Do I need API keys to use all the skills?+
Most skills work without external services, but post-scorer and reels-scripting require an APIFY_API_TOKEN, and reels-scripting also needs GOOGLE_AI_API_KEY for Gemini 2.5 Flash video analysis. Image generation skills output prompts you paste into a separate Gemini chat with Create Image enabled, requiring no API key.
Is the social media skills package free?+
Yes, the skills are released under the MIT license and free to use. External services like Apify (for content scraping) and Google AI (for video analysis) may have their own pricing, but the skills themselves and most workflows are free.
Which skill should I run first?+
Always run voice-builder first. It creates the about-me.md and voice.md files that every other skill depends on to maintain your brand voice and writing style across all content generation tasks.
How do I install social-media-skills?+
Open the source repository on GitHub and follow its README. social-media-skills is a skill — MCP Agents Market links you directly to the official repo.
Is social-media-skills free?+
social-media-skills is an open-source project hosted on GitHub. Check the repository for its license and any usage requirements.