claude-skills
Stack-agnostic Claude Skills covering the full website lifecycle: brand, design, content, SEO, dev, ops, growth, and research. Build, ship, audit, optimize.
claude-skills is a complete, opinionated library of 103 stack-agnostic Claude Skills covering the full lifecycle of building, launching, and growing brands and websites. Each skill is a reusable capability package with structured instructions (SKILL.md) and reference files that teach Claude how to handle specific tasks consistently across brand strategy, design, content, SEO, development, operations, growth, and research. The skills compose together into end-to-end workflows, from creative briefs through deployed sites to post-launch audits, and work across Claude.ai, Claude Code, and the Anthropic API. The library includes an Ahrefs MCP-powered SEO audit suite and pairs with 35 integrations across workflow, experimentation, SEO intelligence, paid media, content, and data platforms.
Key Features
Use Cases
- 01Building complete brand systems from discovery through identity, voice guidelines, and design systems
- 02Running comprehensive SEO audits with real Ahrefs data for backlinks, keyword gaps, and traffic diagnosis
- 03Creating content strategies with pillar architecture, programmatic SEO, and systematic refresh workflows
- 04Designing product experiments with proper hypothesis testing, sample sizing, and statistical interpretation
- 05Launching features with operational discipline covering positioning, enablement, rollout, and monitoring
- 06Conducting incident response and post-mortems with structured root cause analysis and after-action reports
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claude-skills — FAQ
What are Claude Skills and how do they work?+
Claude Skills are reusable capability packages that teach Claude how to handle specific tasks with consistent frameworks, vocabulary, and output formats. Each skill is a folder containing a SKILL.md (instructions plus YAML metadata) and optional reference files. Claude loads a skill automatically when a user request matches the skill's description, and they work across Claude.ai, Claude Code, and the Anthropic API.
How do I install claude-skills in Claude Code?+
Add the marketplace with '/plugin marketplace add rampstackco/claude-skills', then install the plugin you want with '/plugin install rampstack-skills@rampstack' (full 103 skills) or one of the focused subsets like '/plugin install rampstack-starter@rampstack'. Skills load on demand automatically when Claude needs them.
Which AI clients and platforms support these skills?+
These skills work with Claude.ai (web and desktop), Claude Code, and the Anthropic API. Because they conform to the Agent Skills Specification, they're also portable to OpenAI Codex, Gemini CLI, GitHub Copilot, Cursor, VS Code, Goose, Spring AI, and 30+ other platforms that support the specification.
Do I need API keys or paid subscriptions to use these skills?+
The skills themselves are free and open-source (MIT licensed). Most skills work standalone without any external tools. The SEO audit suite (7 skills) requires an Ahrefs subscription and MCP connection, and some skills work best when paired with optional MCPs like GitHub, Slack, PostHog, or Google Search Console, which may require their own API access.
Can I use only a few skills instead of all 103?+
Yes, the library is modular. You can install individual skill folders as .zip files in Claude.ai, copy specific skills to your ~/.claude/skills directory for Claude Code, or use the curated subsets (rampstack-starter with 14 skills, rampstack-seo with 12, rampstack-pm with 12). Each skill stands on its own while also composing with others.
Are these skills stack-specific or do they work with any framework?+
The skills are deliberately stack-agnostic and work with any web stack (Next.js, WordPress, Shopify, Webflow, plain HTML). They focus on durable principles and reference stable specs (W3C, WHATWG, Schema.org, WCAG) rather than framework-specific implementations. The only named-tool exception is the SEO audit suite, which assumes the Ahrefs MCP.
How do I install claude-skills?+
Open the source repository on GitHub and follow its README. claude-skills is a skill — MCP Agents Market links you directly to the official repo.
Is claude-skills free?+
claude-skills is an open-source project hosted on GitHub. Check the repository for its license and any usage requirements.