claude-seo
Universal SEO skill for Claude Code. 25 sub-skills + 18 sub-agents covering technical SEO, E-E-A-T, schema, GEO/AEO, backlinks, local SEO, maps intelligence, semantic clustering, e-commerce SEO, international SEO, Google APIs, and PDF/Excel reporting. Optional DataForSEO, Firecrawl, and Banana exten
Claude SEO is an open-source SEO analysis skill for Claude Code that runs 25 sub-skills and 18 specialist agents in parallel to audit technical SEO, content quality (E-E-A-T), Schema.org markup, AI search optimization (GEO/AEO), local SEO, e-commerce, and international SEO. Every audit produces a prioritized action plan where each recommendation includes the first-principle observation, dependency relationships, falsifiability checks, and leading indicators. Aligned with Google's AI Optimization Guide and the September 2025 Quality Rater Guidelines, it supports headless rendering for SPAs, integrates with Google APIs (Search Console, PageSpeed Insights, GA4), and works fully offline with zero API keys required.
Key Features
Use Cases
- 01SEO agencies running weekly automated audits across 5-10 client sites to replace quarterly manual reviews and catch regressions before client meetings
- 02In-house SaaS SEO leads running pre-QBR audits to identify schema deprecation, AI-citability gaps, and canonical chain breaks before executive reviews
- 03Freelance SEO consultants running discovery-call audits to anchor engagement scope with a 0-100 score and falsifiable recommendations
- 04E-commerce teams auditing product schema, merchant return policies, and AI-generated image compliance with IPTC TrainedAlgorithmicMedia requirements
- 05Multi-location businesses enforcing local SEO consistency across Google Business Profile, NAP citations, and geo-grid competitor tracking
- 06Publishers optimizing for AI Overviews and AI Mode with passage citability scoring, entity presence checks, and primary-source evidence tracking
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claude-seo — FAQ
What is Claude SEO?+
Claude SEO is an open-source SEO analysis plugin for Claude Code that runs 25 sub-skills and 18 specialist agents in parallel across technical SEO, content quality, Schema.org markup, AI search optimization, local SEO, e-commerce, and international SEO. It is MIT-licensed, works without third-party API enrichment, and produces prioritized action plans where each recommendation carries falsifiability checks and leading indicators.
How do I install Claude SEO?+
For Claude Code 1.0.33+, run '/plugin marketplace add AgriciDaniel/claude-seo', then '/plugin install claude-seo@agricidaniel-claude-seo', then '/seo setup' to create the isolated Python environment and install Playwright Chromium. For manual installation on Unix/macOS/Linux, run 'git clone --depth 1 https://github.com/AgriciDaniel/claude-seo.git && bash claude-seo/install.sh'.
Which AI clients does Claude SEO work with?+
Claude SEO is designed exclusively for Claude Code. A separate port called Codex SEO exists for Codex with TOML agents and deterministic runners, but shares the same SEO workflow surface.
Does Claude SEO require Google API keys?+
No. Claude SEO is fully functional with zero API keys. A 4-tier credential system lets you optionally add Tier 0 (API key for PageSpeed Insights and CrUX), Tier 1 (OAuth for Search Console and Indexing API), Tier 2 (GA4 property config), and Tier 3 (Ads developer token for Keyword Planner).
Is Claude SEO free?+
Yes. Claude SEO is MIT-licensed, fully open source, with no per-domain pricing, no telemetry, and no API quotas imposed by the plugin. Some optional MCP extensions (DataForSEO, Ahrefs, SE Ranking, Profound) require paid accounts but are not needed for core functionality.
Does Claude SEO work on single-page applications like Next.js or React?+
Yes. Claude SEO ships a headless renderer backed by Playwright Chromium that auto-detects SPA hallmarks (empty root divs, single bundle scripts, hydration markers) and switches to rendered fetches. Known edge cases include scroll-bound hydration or post-interaction content fetches, which require manual cross-checks.
How do I install claude-seo?+
Open the source repository on GitHub and follow its README. claude-seo is a skill — MCP Agents Market links you directly to the official repo.
Is claude-seo free?+
claude-seo is an open-source project hosted on GitHub. Check the repository for its license and any usage requirements.