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Plugin

OpenOutreach

by eracle2.9kPythonUpdated 2026-09-02

Open-source AI agent for B2B lead generation — describe your product, it finds the people who fit and explains why each one does, then exports a CSV your cold-email tool can send. Self-hosted CLI.

Claude Code

OpenOutreach is a Claude Code plugin that enables AI-powered B2B lead generation directly from agent sessions. It connects Claude to a self-hosted lead discovery pipeline that searches licensed firmographic data, qualifies candidates against your ideal customer profile using an LLM, and exports results as CSV with per-lead fit reasoning. The plugin wraps the OpenOutreach CLI tool, allowing developers to find qualified leads without leaving their Claude Code workspace by describing their product and target market in natural language.

Key Features

AI-driven lead discovery from licensed data sources (BetterContact) with no manual list uploads required
LLM-generated qualification reasoning exported alongside each lead record
Cost-gated email enrichment that only spends credits on high-confidence matches
CSV export formatted for direct import into cold-email platforms (Instantly, Smartlead) without column mapping
Interactive onboarding that configures LLM keys, lead-data provider credentials, and campaign parameters
Resumable pipeline that tracks state locally and continues from last position
Built-in Django CRM admin interface for browsing leads, companies, and qualification decisions
JSON Lines output mode for programmatic integration and agent consumption

Use Cases

  • 01Generate qualified B2B leads from Claude Code sessions while developing outreach campaigns
  • 02Automate ICP-matched prospect discovery for SaaS products targeting specific firmographic profiles
  • 03Build lead lists with AI-written fit explanations for sales team review before outreach
  • 04Create data pipelines that discover, qualify, and enrich prospects without browser automation or scraping
  • 05Integrate lead generation into agent workflows that orchestrate research and outbound tasks
  • 06Export pre-qualified contact lists directly into existing cold-email sequencers

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OpenOutreach — FAQ

What is the OpenOutreach Claude Code plugin?+

It's a plugin that connects Claude Code to a self-hosted lead generation pipeline. You describe your product and target market; the AI discovers matching professionals from licensed data, qualifies them against your ICP, and exports a CSV with fit reasoning for each lead.

How do I install the OpenOutreach plugin in Claude Code?+

Run '/plugin marketplace add eracle/OpenOutreach' followed by '/plugin install openoutreach@openoutreach' in a Claude Code session. The plugin requires prior setup of the OpenOutreach CLI with LLM and BetterContact API keys via 'uvx openoutreach init' or 'pip install openoutreach && openoutreach init'.

Which AI clients support this plugin?+

The plugin is designed specifically for Claude Code. The underlying CLI tool can be used standalone or integrated into other agent workflows via its JSON output mode.

What API keys and accounts does OpenOutreach require?+

You need an LLM API key (OpenAI, Anthropic, or OpenAI-compatible endpoint) and a BetterContact account. BetterContact offers 40 free credits with no card required; searching costs nothing, while verified email lookups cost one credit each.

Is the OpenOutreach plugin free to use?+

The plugin and CLI tool are open-source (GPLv3) and free. Costs come from your own API providers: LLM inference charges and optional email enrichment credits (BetterContact). Lead discovery searches are free; only verified email addresses consume paid credits.

Does OpenOutreach send cold emails on my behalf?+

No. It generates and qualifies lead lists only. The CSV export is designed for import into existing cold-email tools (Instantly, Smartlead, Lemlist). A separate companion tool (OpenOutSend) handles sending if needed.

How do I install OpenOutreach?+

Open the source repository on GitHub and follow its README. OpenOutreach is a plugin — MCP Agents Market links you directly to the official repo.

Is OpenOutreach free?+

OpenOutreach is an open-source project hosted on GitHub. Check the repository for its license and any usage requirements.

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